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    Budweiser

    June 17, 2015 · Concept-ebiz
    budweiser

    Budweiser

    Case Study:
    “Únete a la barra”

    Client:
    C-COM Group/Budweiser

    Objective:
    Positioning Budweiser as the preferred beer in sports-bars where soccer tournaments are presented.

    Strategy:
    Testimonials in multiple POS with product presence.

    Target:
    US Hispanic soccer fans.

    Media:
    Creative Concept development
    On-site promotions
    POP
    Radio
    Merchandising
    Sweepstakes