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    CareAccess

    June 17, 2015 · Concept-ebiz

    Care Access

    Case Study:
    The care that’s right for you.

    Client:
    Care Access

    Objective:
    Launch a selective program of Health insurance into ethnic markets.

    Strategy:
    Provide support to trade distributors through a consumer campaign and other PR efforts.

    Target:
    Consumer oriented branding campaign in multi-ethnic Florida communities (USA).

    Deliverables:
    Creative Concept development
    Print
    Direct Mail
    Outdoor
    Collateral

    Gimmick:
    Dr. Steto