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    Diners

    June 17, 2015 · Concept-ebiz
    2

    Diners Club Latin America and the Caribbean

    Case Study:
    Multiple projects
    Client:
    Diners Club Latin America
    Objectives:
    B2B: Provide Latin American affiliated franchises with full creative solutions to deploy regionally promotional campaigns.
    B2C: Provide Latin American Diners Card Holders with American merchant added value programs.
    Target:
    Diners Club Card Holders traveling to USA.
    Deliverables:
    Creative solutions
    Production
    Print media
    Informative directories and tourism guides —annual series—
    Collateral materials
    Direct mail
    Brochures
    Magazine ads
    Multimedia
    Digital solutions for intranets & extranets
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