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    IFS

    June 17, 2015 · Concept-ebiz

    IFS

    Objective:
    Overall soccer tournament campaigns and branding in multiple markets within the USA.

    Strategy:
    Take care of all IFS portfolio of rights properties, from marketing brief to deployment.

    Target:
    B2C and B2B, English and Spanish.

    Tournaments:
    Copa Oro
    FIFA Womens Soccer Cup
    Copa America Bolivia
    Concacaf Qualifying — Canada
    South America Olympics Qualifying
    Closed Circuit TV

    Deliverables:
    Branding
    Creative
    Production
    Multimedia
    Media planning and negotiation
    Promotions