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    LALA

    June 17, 2015 · Concept-ebiz

    LALA

    Client Holder:
    Directo Hispanic Promotions

    Brand:
    LALA

    Objective:
    Provide creative and production services for LALA’s launch into the US Hispanic Market.

    Strategy:
    Support Directo Hispanic Promotions as LALA’s client holder through executions from a creative scenario serving two tier initiatives: Brand reminder for existing consumers and an aggressive POP product presence.

    Target:
    Mexican communities in USA. (Texas, first phase)

    Deliverables:
    Creative Concept Development
    Radio
    Collateral
    POP: Neck hanger coupons, door hangers, statics clings, shelf talkers, posters
    Outdoor billboards
    Signage