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    MasterCard

    June 17, 2015 · Concept-ebiz

    Case Study:
    MasterDelivery multiple projects

    Client:
    MasterCard Latin America and the Caribbean.

    Objective:
    Increase direct credit card sales with users online.

    Strategy:
    Work with a strategic logistics partner, to develop a direct sales (P.O. Box) to promote purchases of well known American brands. “Push” strategy to launch product through banks branches and direct mail to cardholders statements.

    Target:
    B2B – Affiliated Financial Institutions (i.e. banks)
    B2C – Latin American cardholders.

    Deliverables:
    Creative Concept development
    Multiple Projects and campaigns
    Direct Mail
    Print
    Interactive/Multimedia
    e-Commerce Web Site design and Development. (Three languages).