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    Mercantil Commercebank

    June 17, 2015 · Concept-ebiz

    Mercantil Commercebank

    Client:
    Mercantil Commercebank: Present brand 2007-2009
    & Commercebank: Original brand until 2007

    Objective:
    Provide creative and production services in overall projects originated in its marketing division.

    Strategy:
    One strategy for each initiative. We have been executing strategies for this client since 2000. Our solutions include total or partial creative services, production and executions.

    Target:
    Domestic and International both consumer and corporate.

    Deliverables:
    B2C: Multiple consumer oriented branding campaigns to be executed in…
    TV
    Radio
    Digital Media
    Print and Direct Mail
    Outdoor
    Collateral

    We also helped Commercebank in its rebranding process to become Mercantil Commercebank.

    B2B – Support for local banking activities and conferences and corporate branding for specific products or services among others.