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    Polaroid

    June 17, 2015 · Concept-ebiz

    Los Pola Premios de “Don Polo”

    Case Study:
    “Pola Premios”

    Client:
    Polaroid Latin America

    Objective:
    Increase sale of instant film in Latin American tourist locations and local markets in Colombia, Guatemala, México and Perú.

    Strategy:
    1. Create “Push” strategy to motivate the street photographers and distributors.
    2. Point-of-sale consumer promotion.

    Target:
    Street Photographers.

    Deliverables:
    Creative Concept Development
    Production
    Direct Mail
    Point-of-sale
    Merchandising
    Sweepstakes