305 599-9226

    Ryder

    June 17, 2015 · Concept-ebiz

    Don’t Get Burned.

    Client:
    Ryder Systems, Inc.

    Objective:
    Increase revenue through new business leads and reposition brand by promoting fleet management solutions.

    Strategy:
    Leverage new EPA legislation to compel prospective private fleets to inquire and seek out Ryder core suite of products.

    Target:
    Private Fleet Owners

    Deliverables:
    Creative Concept Development
    Production
    Media planning and buying
    Print
    Direct Mail
    Interactive
    Merchandising
    Corporate Communications
    Events