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    Sony

    June 17, 2015 · Concept-ebiz

    Case Study
    “Onda Xplod”´

    Client:
    Sony Latin America

    Objective:
    Sony introduces its line of car stereos in markets where other major brands have the most market share.

    Strategy:
    Testimonials in more than 1100 POS, with product presence.

    Target:
    Generation Y: Mexico and Chile

    Deliverables:
    Creative Concept Development
    Production
    POP
    On-site Events
    Radio
    Merchandising
    Sweepstakes
    Interactive
    Corporate communications
    Logistics all around Mexico
    Promotions